Are you looking for new career opportunities? We are always interested in great people to join our digital marketing team in Gurugram.
Sr. Digital Marketing Specialist
Job details
Experience: 5+ Years
Openings: 1
Location: Gurugram Haryana 122011
RESPONSIBILITIES:
Report to directly Sr. Manager or CEO Create digital marketing campaigns and monitor their progress.
Optimize the campaigns with CPC, CPI, CPA, CTR, CPM after analyzing their performance. Set up ad groups and keywords.
Checking daily, weekly, and monthly performance report of campaigns for key metrics.
Manage the organization’s website Tracking website traffic flow regularly & have to provide internal reports.
Creating SMS, GIFs for a campaign. Integrate email-based marketing campaigns.
Do the required optimization of content for the webpage, and social media platforms such as Facebook, Instagram, Twitter, Google Plus, LinkedIn, etc.
Fixing up errors in the online content of website, posts, emails, and other marketing collateral.
Editing and posting articles, website content, content for videos, podcasts, and audio.
Arrange guest posts, webinars, and webcasts on a regular basis. Optimize Landing Pages according to the requirement.
Identify new digital marketing trends and strengthen brand positioning. Search Engine Optimization to be done for the website pages.
Sketching & Execution of the company’s product and services in the digital space.
Execution of social media efforts in order to improve likes, shares, KPIs, tweets, etc.
Create Campaigns for contextual marketing. Experience in managing, implementation of media buying campaigns within timeline and budget is a must.
Candidate should be familiar with the concept of A/B & multivariate testing.
CANDIDATE PROFILE ESSENTIAL:
A self-motivated & result-oriented person with the ability to work in detail. Excellent verbal & written communication skill. Must be able to translate thoughts into creative & result oriented campaigns.
Mandatory to have handling experience of the annual budget of 2 to 3 crores.
Should be able to handle the PPC campaigns of International clients. Must understand how mobile & web analytical tools, marketing, performance tracking & automation software works Develop, implement, and manage marketing campaigns that promote the products and services of a company.
Expert in enhancing brand awareness and acquiring leads.
5 years of professional experience in managing campaign performance. Should Possess an analytical, organizational, and project management Skill.
Develop search and display PPC campaigns for national and international clients.
Achieve maximum ROI in paid search, display & shopping campaigns. Analyze campaign performance data and Optimize it according to the recent market trends.
Must be able to track, report, and analyze website analytics, and PPC campaigns.
Capable of optimizing the landing pages of paid marketing campaigns. Expert in research and analysis of competitor’s advertising.
Monitor the budgets and manage the expense of campaigns apart from estimating the monthly costs.
Able to do In-depth website analysis and co-operate with the respective department for making the required changes.
Measuring the CTA performance, A/B and multivariate testing to improve conversion rate consistently.
Manage to maximize lead generation. Rectify landing & thank you page. Optimize the lead-to-customer conversion rate.
Cooperate with the different specialized team responsible for creative copy, social media, SEO, and email for optimizing conversion path.
Increase qualified leads & conversions for the sales team. Improve marketing funnel efficiencies.
CANDIDATE PROFILE ESSENTIAL:
A Motivated and self-starter who will do in-depth work without day to day guidance.
Work with Sr. Digital Marketing Specialist and report to him. Should have superb verbal & written communication skill. Must be innovative and pro-active.
It is mandatory to have experience of managing 1 to 2 crores of national and international paid campaigns both for search and display network.
Knowledge of mobile & web analytical tools, marketing, performance tracking & automation software is a must.
Must have knowledge in developing, implementing, and managing marketing campaigns related to company products and services.
Expert to increase lead generation and brand awareness.
2-3 years of professional experience in managing campaign performance.
Expert with analytical, organizational, and project management Skill.
Target the areas of improvement after analyzing the site thoroughly. Optimization of the specific site for increasing its ranking in the google search engine.
Making a detailed strategy reports depending on the key metrics. Search and use powerful keywords in the right places to increase the traffic.
Co-Operate with PPC strategist for keywords, analytics, and other required places.
Developing powerful CTA (call-to-action) terms for converting visitors into customers.
Monitoring keyword density and other required aspects. Provide effective keywords to the creative team and creating a rapport for making content appealing yet effective.
Be the part of the marketing team and coordinate with Social Media, PPC strategists for improving the quality of work.
Developing link building strategies. Analyze competitor keywords and SEO techniques. Strategies accordingly for increasing the site rank.
Get updated on both SEO strategies (white and black hat SEO).
Knowledge of Google Algorithm, SEO on-page & off-page optimization. Following SEO guidelines. Accumulating and presenting SEO guidelines to the new team members.
Provide Constructive Feedback to the team and the higher management. Report to Sr. Digital Marketing Specialist.
CANDIDATE PROFILE ESSENTIAL:
Previous experience of implementing content marketing, social media marketing, and SEO strategies.
Practical knowledge of working on websites, forums, and other marketing platforms.
Creative thinker who can work independently. Identify the problem areas and resolve them without upsetting the marketing policies.
Must be able to communicate well both verbally and through written copies. Should be a team player. Must be able to make work reports.
Should be familiar with Google analytics Experience of numerous website optimization tools is preferred.
A decision maker with strong organizational, analytical, and time management skills.
Develop Social Media Campaigns for product & services.
Strategies for different social media platforms according to the requirement Implementing and Managing the social media strategy including content ideation, budget planning, and schedule from time to time.
Monitor Social Media Content and managing as per the requirement.
Define the social media KPIs Create a detailed sheet of social media campaign success parameters Measuring the performance of every social media campaign and create a detailed report.
Stay Updated with the latest trends of social media. Use advanced technologies to follow the best social media practices.
Use various tools for developing, tracking the roadmap of social media marketing.
Attend various conferences related to Social Media Marketing. Cooperate with Creative, Marketing, Product Development, and Sales Team for making the campaigns informative yet appealing.
Monitoring the sales volume regularly. Develop a detailed daily, weekly, monthly, quarterly, half yearly and yearly report for the higher management. Oversee the effects of SEO. Check user engagement of the campaign before suggesting content optimization.
Build a strong network by communicating with influencers & industry professionals via social media platforms.
Helps to build a strong team with assistance in hiring and training Giving constructive feedback to higher management.
CANDIDATE PROFILE ESSENTIAL:
Experience of 2-3 years as a Social Media Specialist.
Strategies for Social Media Platforms using for improving brand awareness. Superb knowledge of platforms such as Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram.
A clear concept of marketing & understanding of SEO and other web traffic metrics.
Improving the experience of the current customer.
Knowledge of increasing potential customer.
Thorough research on consumer behavior.
Understanding of different social media KPIs.
Should be acquainted with web design and publishing works. Team player & critical thinker.
Must have excellent time-management, problem-solving & multitasking skills.
